Dreams

We dream of a society where all parents, regardless of who they are, where they come from, what they do or where they are going: all have access to the same level of antenatal education. Where we can all understand the HUGE impact we have on our children’s emotional and intellectual development. Where we can all understand the reasons behind the tonnes of health advice we are given and we can all make the right decisions for our own family situations.

This is not how it is at the moment.

There is a massive discrepancy in who gets support, and the quality of that support.

We dream of redressing the balance… even if it’s just a little bit. Without dreams, we won’t go anywhere.


The overwhelming evidence towards the importance of the early years and primary prevention is succinctly produced in this report which offers a series of Recommendations for the promotion of optimal development in the first 1001 days to give every baby the best possible start in life.

“Teaching parents-to-be about bonding and attachment, and the importance of holding, talking and gazing at their child, cannot be underestimated. It is possibly the single most important role that a parent has in terms of the child’s emotional development yet most parents are completely unaware of how babies’ brains develop or what they can do to give their baby the best start in life.” Parentskool CIC.

To read the report or download it go to the WAVE Trust website.


The 1001 critical days mirrors our own philosophy. We believe that by informing and supporting and preparing parents-to-be about the changes their baby will bring and its physical, and emotional, needs will greatly improve peoples lives.

“The early years of life are a crucial period of change; alongside adolescence this is a key moment for brain development. As our understanding of the science of development improves, it becomes clearer and clearer how the events that happen to children and babies lead to structural changes that have life-long ramifications. Science is helping us to understand how love and nurture by caring adults is hard wired into the brains of children.

We know too that not intervening now will affect not just this generation of children and young people but also the next. Those who suffer multiple adverse childhood events achieve less educationally, earn less, and are less healthy, making it more likely that the cycle of harm is perpetuated, in the following generation.” Source: The 1001 Critical Days manifesto.